(GROW) Chamber 301: Maximize Your Marketing - The Art of Rebranding
Name:
(GROW) Chamber 301: Maximize Your Marketing - The Art of Rebranding
Date:
March 12, 2026
Time:
5:30 PM - 7:00 PM EDT
Registration:
Register Now
Event Description:
Welcome to the NEW Small Business Seminar and Step 3 in the New Member Learn. Connect. Grow. Event Series!
The Art of Rebranding: Refresh, Reposition, or Reorganization
This workshop guides you through updating your identity, shifting perception, or realigning your brand to better reflect your business today. You'll explore how to craft a compelling brand narrative, clearly define your 'why,' and evaluate your competitive landscape to ensure your rebrand resonates with both your audience and your market position.
Presenter: Jeremy Pelley, Creative Director, PATHOS
Jeremy Pelley is an award-winning Brand Designer, Brand Strategist, Creative Director, Creative Consultant, and most recently, Creative Lead at PATHOS.
From 2005 to 2010, he was a Lead Art Director of the now-global Ace Hotel brand, and in 2009 he co-founded the industry-agnostic Pacific Northwest branding studio, OMFGCO, which he was at the helm for 11 years. Their client list included Ace Hotel, Nike, Gap, Lands’ End, Google, NBC Universal, adidas, Marriott Autograph Collection, Stumptown Coffee, Slack, Suntory, MUJI, and many other globally recognized brands.
From 2020 to 2026, he ventured out onto his own, operating as a human Swiss-army knife of creative capabilities, offering creative services and solutions to brands big and small.
In 2026, he joined the PATHOS team as the Head of Brand and Creative, and can’t wait to see what’s next.
Some fun facts about Jeremy: in 2001, he won first place in the street competition of the Dallas Vans Warped Tour, he’s adroit with chopsticks, and his former Creative Director once called him “the most intense laid-back dude he'd ever met.”
Photo Release Policy:
By attending this event, you hereby give the Palm Beach North Chamber of Commerce, their assigns, licenses, and legal representatives the irrevocable right to use, at no cost, your name (or any fictional name), picture, portrait, photograph, visual, and/or voice recording and likeness, in all forms and media and in all manners, including photo, film, audio, video, and all social media representations, for nonprofit, public or educational purposes, and waive any right to inspect or approve the finished product, including written copy that may be created in connection therewith, and any claim or right to compensation for such use.
The Art of Rebranding: Refresh, Reposition, or Reorganization
This workshop guides you through updating your identity, shifting perception, or realigning your brand to better reflect your business today. You'll explore how to craft a compelling brand narrative, clearly define your 'why,' and evaluate your competitive landscape to ensure your rebrand resonates with both your audience and your market position.
Presenter: Jeremy Pelley, Creative Director, PATHOS
Jeremy Pelley is an award-winning Brand Designer, Brand Strategist, Creative Director, Creative Consultant, and most recently, Creative Lead at PATHOS.
From 2005 to 2010, he was a Lead Art Director of the now-global Ace Hotel brand, and in 2009 he co-founded the industry-agnostic Pacific Northwest branding studio, OMFGCO, which he was at the helm for 11 years. Their client list included Ace Hotel, Nike, Gap, Lands’ End, Google, NBC Universal, adidas, Marriott Autograph Collection, Stumptown Coffee, Slack, Suntory, MUJI, and many other globally recognized brands.
From 2020 to 2026, he ventured out onto his own, operating as a human Swiss-army knife of creative capabilities, offering creative services and solutions to brands big and small.
In 2026, he joined the PATHOS team as the Head of Brand and Creative, and can’t wait to see what’s next.
Some fun facts about Jeremy: in 2001, he won first place in the street competition of the Dallas Vans Warped Tour, he’s adroit with chopsticks, and his former Creative Director once called him “the most intense laid-back dude he'd ever met.”
Photo Release Policy:
By attending this event, you hereby give the Palm Beach North Chamber of Commerce, their assigns, licenses, and legal representatives the irrevocable right to use, at no cost, your name (or any fictional name), picture, portrait, photograph, visual, and/or voice recording and likeness, in all forms and media and in all manners, including photo, film, audio, video, and all social media representations, for nonprofit, public or educational purposes, and waive any right to inspect or approve the finished product, including written copy that may be created in connection therewith, and any claim or right to compensation for such use.
| Event Cancellation Policy: A notice of cancellation must be received by e-mail within 48 hours (2 business days) prior to the event. NO verbal cancellations will be accepted. Cancellations under 48 hours prior to the event, will NOT receive event credit in order to solidify attendance numbers with the event venue. All cancellation notices received BEFORE 48 hours (2 business days) prior to the event will be given an event credit of equal value. Event credits will be applied upon request and are good for up to 1 year from the purchase date. There are NO REFUNDS. |
NOTE: Premier Events (ArtiGras Tickets / Loggerhead Triathlon Registrations) and Special Events (The Leadership Awards Dinner / Holiday Mixer / Business 2 Baseball / Golf Classic) do not qualify for an event credit upon cancellation. Contributions or gifts to the Palm Beach North Chamber of Commerce are not deductible as charitable contributions for federal income tax purposes. |
